Sales
Lay the foundations for your sales success.
Success in sales is about more than closing deals—it’s about building lasting relationships and understanding what your customers truly need. For over 30 years, PROAKTIV® has been empowering sales professionals to excel in B2B & B2C.
Sales professionals from Financial Services, Hotels, Liquor Wholesale, Industrial Products and Automation have benefited from our comprehensive sales curriculum.
With PROAKTIV®’s interactive and practical approach, participants gain actionable insights and skills to:
- Truly understand what you sell, and what people really buy
- Fundamentally master the art of building authentic, partnerships with clients that go beyond transaction
- Develop personal sales habits with practical exercises, ensuring seamless application in daily sales routines.
- Strengthen customer loyalty by cultivating an authentic sales style that resonates with your clients.
- Build and nurture customer relationships, turning leads into delighted, long-term customers.
Our sales training is not about pushing products, but about truly understanding and meeting customer needs. PROAKTIV® helps you grow alongside your customers and your organization, ensuring that your success is built on trust, authenticity, and mutual benefit.
PROAKTIV® sales training transforms dedicated salespeople into exceptional professionals, contributing to the overall success and integrity of your business.
Licence to Sell
Elevate Your Sales Prowess with PROAKTIV®‘s Licence to Sell Program
Successful salespeople don’t just push products; they build relationships. In an every more automated world, the relationships that salespeople build are the foundations of business success.
Only a good salesperson can understand client needs, react flexibly, and stay PROAKTIV®. The Licence to Sell program is designed to help smart people become good at sales, and help good sales people become great.

This 4-day intensive program provides a deep dive into the core elements of successful selling: Mindset, Action, and Results.
Mindset: Sales Impulses
To be great in sales, you first need the right intention and thought process. The Licence to Sell program helps salespeople think like salespeople—focusing on understanding, strategising, and empathising with clients.
Action: Sales Habits
Beyond thinking, successful sales depend on actionable behaviours. From perfecting your pitch to building lasting relationships, our program offers practical activities and practices to refine these essential skills.
Results: Sales Success
Achieving desired results is the ultimate goal. In our program, you’ll learn how to set, track, and understand your sales goals and outcomes, ensuring you’re always on the path to success.
Personalised Sales Styles for Any Situation
Sales is not a one-size-fits-all endeavour. Our Licence to Sell program focuses on crafting an authentic, personalised sales style that works in any situation. With our LiFO selling styles analysis, you’ll discover your unique sales persona, identify your strengths, and uncover areas for improvement.
Who Will Benefit from Licence to Sell?
Junior Salespeople
New to the profession?
Our program creates a functional system for you to achieve the results expected. You’ll learn essential habits and the thinking behind them, empowering you to grow your sales expertise.
Experienced Salespeople
For those with more experience, Licence to Sell serves as both a refresher and an advanced skills builder. You’ll take away new knowledge, enhance existing skills, and invigorate your sales approach.
Program Highlights

Self-Discovery
Understand your selling style through LIFO analysis.

Product Insight
Gain a new perspective on the products and services you sell.

Customer Understanding
Dive deep into customer needs, decision-making processes, and trust-building techniques.

Relationship Building
Learn how to create partnerships where problem-solving takes precedence over mere selling.
Join Us for a Transformative Experience
Targeted at all salespeople across business-to-business industries and select business-to-consumer sectors like luxury retail, the Licence to Sell program promises to boost your sales skills, confidence, and overall success. If you want a solid foundational sales training that delivers long-term benefits and immediate improvements, this is the program for you.
Are you ready to elevate your sales game?
Join the Licence to Sell program today and unlock your full potential as a salesperson. Share your thoughts in the comments below, and don’t forget to share this post with colleagues who could benefit from this program!
Key Account Management
A good client is worth a hundred prospects. After investing significant effort and resources to acquire a client, it’s crucial to ensure their retention. Achieving full development and expansion of our long-term relationships with clients requires more than just sales skills.
This program is designed to transform great salespeople into outstanding Key Account Managers. Through a combination of trust, insight, partnership, and resourcefulness, Key Account Managers can anticipate problems, offer solutions, and grow the business. Our program focuses on equipping you with the skills to build and maintain strong, enduring client relationships that drive sustained success.

Luxury Retail Sales
Selling in the luxury retail space is unique. The customers, their relationship to what they are buying, and what it means to them are distinct from other markets. Salespeople in luxury retail—whether in fashion, jewelry and watches, leather goods, automotive, skin care and makeup, or hotels and hospitality—must build relationships, understand their clients deeply, and subtly create sales opportunities faster than in almost any other high-end sales environment.
